If you run a local business in Bastrop County, getting found online isn't optional anymore—it's essential. Here's what actually moves the needle for local search.
Start with Google Business Profile
Your Google Business Profile (formerly Google My Business) is the foundation of local SEO. It's free, and it directly controls how you appear in Google Maps and local search results.
Key steps:
- Claim and verify your listing
- Fill out every field completely
- Add high-quality photos of your business
- Keep your hours accurate (especially holidays)
- Respond to every review—good or bad
NAP Consistency Matters
NAP stands for Name, Address, Phone number. These need to be identical everywhere your business appears online—your website, social profiles, directories, and citations.
Even small differences (like "Street" vs "St.") can confuse search engines and hurt your rankings.
Get Listed in Local Directories
Beyond Google, make sure you're listed in:
- Bing Places
- Apple Maps
- Yelp
- Industry-specific directories
- Local chamber of commerce
Reviews Are Your Best Marketing
Ask happy customers for reviews. Make it easy—send them a direct link to your Google review page. The businesses with the most (and best) reviews consistently rank higher in local results.
Local Content Wins
Create content that's genuinely useful to people in your area. Mention neighborhoods, landmarks, and local events naturally. This helps Google understand your local relevance.