Not every business needs a custom-built website. But not every business should settle for a template either. Here's how to figure out what you actually need.
When Templates Work Fine
A good template or website builder might be enough if:
- You need a simple brochure site (5-10 pages)
- Your content is straightforward text and images
- You don't need custom functionality
- You're comfortable managing updates yourself
- You're testing a business idea before investing heavily
When You Need Custom Development
Consider custom work when:
- You need functionality templates don't offer
- Your competitors all look the same and you need differentiation
- You're integrating with other business systems
- Performance and SEO are critical to your revenue
- You have specific accessibility or compliance requirements
- Your site is a core part of how you deliver your service
The Middle Ground
Many businesses do well with a "customized template" approach—starting with a quality theme or builder, then having a developer customize it for your specific needs. This balances cost with uniqueness.
Questions to Ask Yourself
- What will this website actually need to do?
- How will customers use it?
- What's my real budget (including ongoing maintenance)?
- Do I have time to manage a DIY solution?
- How important is this website to my business growth?
The Bottom Line
Match your investment to your needs. A lawn care company probably doesn't need a $20,000 custom site. A SaaS startup probably shouldn't rely on Wix. Be honest about what you need now and what you'll need in two years.